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Taiwan's Hospitality & Teahouse Hits ITB Berlin

Taiwan's Hospitality & Teahouse Hits ITB Berlin

The world’s largest travel trade show- ITB Berlin (Internationale Tourismus-Börse Berlin) is finally returning after a three-year hiatus and will be held at the Messe Berlin from March 7th-9th, 2023. Led by the Taiwan Tourism Bureau of the Ministry of Transportation and Communications (MOTC), the delegation also includes travel agencies, airlines, performance groups, and Taiwan Visitors Association. 

ITB Berlin is known as the world’s largest travel trade show, bringing together tourism industries from all over the world. On March 10th, the delegation will also hold Taiwan Tourism Workshop in Paris, France. The event will promote Taiwan to French tourism operators and welcome more European tourists to visit Taiwan, a destination with unique style and charm.

ITB Berlin is the single largest event in the tourism industry, welcoming more than 10,000 exhibitors from 180 countries around the world to participate. It also attracts more than 120,000 professional buyers every year, along with thousands of United States media. Germany and France are the top 3 European countries of inbound visitors to Taiwan.

Among them, the number of visitors from Germany to Taiwan exceeded 70,000 for the first time in 2019; Taiwan’s popularity among European countries has also increased due to fending in its the pandemic. Airlines are also optimistic about the post-COVID European market, setting up additional direct flights, which will surely assist with welcoming even more European tourists to Taiwan. This time, the Taiwan delegation, including China Airlines, EVA Air, and other travel services will actively promote Taiwan’s tourism, providing the latest travel information and products to industry insiders from all over the world.

Tourism Bureau of Taiwan invited Taiwanese artist – Lee Wen-Cheng as the design consultant for the Taiwan Pavilion to create an iconic teahouse filled with hospitable warmth for which the island has come to be known for! Through ancient maps of Taiwan, wooden furniture, tea cabinets, and the vibe of a historical teahouse are reproduced. With a comfortable atmosphere and warm lighting, the aroma of tea will let European visitors experience Taiwanese hospitality. LED screens hanging high above the pavilion will show the diverse national facets of Taiwan, exhibiting a form through a blend of traditional culture and modern digital technologies.

In the Pavilion, tea guides from the Taiwanese Specialty Tea Society in Europe will introduce Taiwanese tea culture and lead visitors to taste tea, while also providing cultural experiences such as Hakka oil-paper umbrella paintings. The top 50 bars in Asia for several years, has also designed an innovative list of cocktails for the event. The drinks include Taiwanese Kavalan whiskey as the base while adding ingredients such as Taiwan Four Seasons Spring Tea and Red Heart Guava into the mix, creating unique Taiwanese-style cocktails to amaze guests’ taste buds! On March 7th, the Taiwan Pavilion will also host a Happy Hour event. Tourism operators and media are invited to come to the Taiwan Pavilion for tea, cocktails, and to explore Taiwan.

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