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Sarawak, Brunei sign partnership to boost regional travel
Sarawak Tourism Board (STB) and Royal Brunei Airlines (RB) have signed a Memorandum of Understanding (MoU) to improve travel connectivity and raise Sarawak's profile as an international tourism destination.
1 day ago
Hainan designated as Official Partner Province for ITB China 2027
The Hainan Province, upon the successful co-hosting of a dedicated networking and promotion session at ITB China 2026, is set to become the Official Partner Province for ITB China 2027.
2 days ago
Sarawak takes centre stage at ITB China 2026
Sarawak made its presence felt once again at ITB China 2026, held from May 26 to 28 at the Shanghai World Expo Exhibition & Convention Centre.
2 days ago
ITB China 2026 partners with Tourism Malaysia & Malaysia Airlines to enhance bilateral tourism cooperation
Tourism Malaysia officially launched its booth earlier today at Internationale Tourismus-Börse China (ITB) China 2026, which is currently happening at the Shanghai World Expo Exhibition and Convention Center in Pudong, China from May 26 to 28, 2026.
2 days ago
ITB China 2026 expands 20% and is fully sold out
ITB China 2026, happening this May 26 to 28, 2026 at the Shanghai World Expo Exhibition & Convention Centre, is set to bring together more than 900 travel organisations and 1,700 key buyers, with a fully sold-out edition despite the 20% increase in exhibition space compared to 2025.
May 8
Malaysia launches world’s first Muslim-friendly spa programme
In a milestone for the global halal tourism industry, Malaysia’s Islamic Tourism Centre (ITC) and the Association of Malaysian Spas (AMSPA) signed a Memorandum of Understanding (MOU) yesterday at ITB Berlin, one of the world’s largest travel trade fairs.
Mar 5
Sabah welcomes all to explore the extraordinary
The Sabah Tourism Board yesterday launched a refreshed vision for the Malaysian state's future as a travel destination, placing sustainability and authentic experiences at the core of its strategy.
Mar 5
Selangor promises “Surprisingly Unique Experiences”
Selangor yesterday officially launched its Visit Selangor Year 2026 packages, “Selangor's Surprisingly Unique Experiences”, at the Malaysia Pavilion during ITB Berlin 2026.
Mar 5
Sarawak showcases river cruises, ancient heritage at ITB Berlin 2026
Sarawak has quite a story to tell at ITB Berlin 2026. This morning saw the official launch of the Sarawak Pavilion at Hall 26 in Messe Berlin.
Mar 4
Langkawi showcases new destination story at ITB Berlin
Langkawi is telling its story in a new way. At ITB Berlin 2026, Langkawi Development Authority (LADA) launched at the Malaysia Pavilion this morning a refreshed destination positioning under the Naturally Langkawi brand.
Mar 4
Angola makes ITB Berlin debut
Angola launched its national pavilion at ITB Berlin 2026 this morning on the opening day of the world's most prestigious travel trade show. What makes this moment truly significant is that this is Angola's first-ever participation in ITB Berlin.
Mar 4
Malaysia makes big statement at ITB Berlin
Malaysia officially launched its pavilion at ITB Berlin 2026, the world's largest travel trade exhibition, held at Messe Berlin.
Mar 4
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