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Promising Perak



Perak launches tourism campaign at ITB Berlin

Themed "Promising Perak," the Visit Perak Year 2024 campaign aims to revitalise Perak's tourism post-COVID-19 and precedes Visit Malaysia Year 2025. Visit Perak Year 2024 outlines a strategy emphasising Sustainability, Competitiveness, and Inclusiveness, aiming to establish Perak as a top destination in Ecotourism, Culture, Heritage, and Gastronomy.

Tourism Perak’s participation at the recently concluded ITB Berlin in Germany was fruitful.


Among the highlights of its participation was the launching of the Visit Perak Year 2024 campaign. The launching was held at the vibrant Malaysia Pavilion in Hall 26, at Messe Berlin, Germany and was graced with the presence of the Ambassador of Malaysia to Germany, Her Excellency Datin Paduka Dr. Adina Kamarudin, Deputy Secretary General (Tourism) of the Minister of Tourism, Arts and Culture Malaysia, Dr. Yasmeen Binti Yasim, Perak’s Chairman of the State Tourism, Industry, Investment, and Corridor Development Committee, Loh Sze Yee, Chief Executive Officer of Tourism Perak, Nurmalis Musa, and Tourism Malaysia’s Senior Director, International Promotion Division (America/Europe/Oceania), Iskandar Mirza Bin Mohd Yusof among others.


Themed "Promising Perak," the Visit Perak Year 2024 campaign aims to revitalise Perak's tourism post-COVID-19 and precedes Visit Malaysia Year 2025. Visit Perak Year 2024 outlines a strategy emphasising Sustainability, Competitiveness, and Inclusiveness, aiming to establish Perak as a top destination in Ecotourism, Culture, Heritage, and Gastronomy. It targets eight million domestic tourists, 350,000 international tourists, and RM10 billion in revenue. To achieve these goals, efforts to promote Perak's tourism products are being intensified through collaboration with various agencies.


At the juncture, Tourism Perak also signed a Memorandum of Understanding with Tourism Pahang, representing the Pahang State Government, witnessed by Loh Sze Yee, for a collaboration that will see the two states forming special tour packages for European travellers, allowing them to explore the beauty of Cameron Highlands in Pahang and the wonders of Perak.


As part of its effort to promote Visit Perak Year 2024 to visitors at ITB Berlin, Perak Tourism brought along their artisans to perform live demonstrations of Perak’s traditional “labu sayong” pottery making and “tekat” gold thread embroidery, which had garnered interest from the trade visitors, especially among Europeans, to their booth.


Visitors at ITB Berlin also got the opportunity to learn more about Perak’s eco-tourism products such as the Royal Belum Rainforest, Temenggor Lake, and the fascinating Tasik Cermin with its unique limestone cave.








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