What’s new at ITB Asia 2026?
SINGAPORE, 22 October 2026: The international travel industry gathers in Singapore as ITB Asia 2026 opens its doors, bringing destinations, hospitality groups, travel businesses and technology innovators together for three days of business and industry exchange. Organised by Messe Berlin Asia Pacific, the 19th edition runs until 23 October at the Sands Expo & Convention Centre, Marina Bay Sands, alongside MICE Show Asia and Travel Tech Asia.
More than 18,000 participants are expected at this year’s exhibition, along with over 1,000 exhibiting brands and more than 1,500 qualified buyers. The exhibition spans destinations, hospitality, attractions, transport, tour operators and travel technology, with participating brands including EVA Airways, Mandai Wildlife Group, PROMPERU, Radisson Hotel Group, Resorts World Sentosa and Tourism Authority of Thailand, among others. MICE Show Asia features Firenze Fiera, Sapporo Convention Bureau and Sri Lanka Convention Bureau, while Travel Tech Asia features technology companies including Airbnb, DerbySoft, Exely, Sunrate and many more.
New for 2026 is the Experience Zone, featuring the Experience Pavilion by Tripadvisor and a showcase of travel experiences. MICE Show Asia also marks a significant milestone, with its exhibition space expanded by 184% compared with 2025. Over the three-day event, 4,500 minutes of conference content, featuring 160 top speakers across more than 100 conference sessions, will explore changing travel demand, human-centred experiences and the growing influence of artificial intelligence. ITB Asia 2026 is also expected to facilitate 60,000 targeted business appointments, connecting qualified buyers with relevant exhibitors to foster meaningful business opportunities.
For the first time, ITB Asia offers complimentary curated Guided Tours of the exhibition. Supported by Woopa Group, the Official Guided Tour Partner, the tours provide a structured way for participants to discover exhibitors, explore relevant products and solutions, and identify potential business opportunities.
A new invitation-only Association Executive Networking Session brings association executives together for peer-to-peer exchange and industry engagement. The session provides a dedicated setting to discuss shared challenges, exchange perspectives and explore opportunities for collaboration across the travel and MICE industries.
Cultural performances and showcases celebrate the diversity of participating destinations through a programme of traditional music, dance and cultural demonstrations. Showcases from Indonesia, Japan, Kazakhstan and China are complemented by Apsara dance and acrobatic performances. The programme highlights the role of cultural heritage in creating distinctive travel experiences and includes performances supported by Ancient Sound of Dunhuang, the Official Cultural Heritage Partner.
