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Sarawak wows at Seoul International Travel Fair

Sarawak wows at Seoul International Travel Fair

Tourism Malaysia recently took part in the 38th Seoul International Travel Fair 2023 (SITF 2023), showcasing the country’s unique attractions and packages under the Malaysia Pavilion.

Sarawak’s Deputy Minister of Tourism, Creative Industry and Performing Arts, Datuk Sebastian Ting was also there to participate in the prestigious event, as part of the largest region in Malaysia with its own Sarawak Pavilion. 

The rich land of Sarawak is host to a kaleidoscope of cultures made up of 31 ethnic groups, with rich and diverse ecosystem for adventurers to explore, including the iconic Gunung Mulu National Park with its famous limestone karst formations and some of the earth’s most spectacular caves. With over 60 gazetted Total Protected Areas including 47 national parks, 15 nature reserves and 5 wildlife sanctuaries, Nature is just one of Sarawak’s five tourism pillars, which also includes Culture, Adventure, Food and Festivals.

Sarawak wows at Seoul International Travel Fair

The Sarawak Pavilion will have an emphasis on Beyond Tourism in Sarawak, which includes golf tourism, edu-tourism, health tourism as well as the Sarawak-Malaysia My Second Home (S-MM2H) programme. 

The S-MM2H programme has been adopted by the state tourism ministry since 2007, which has its own authority to approve S-MM2H applications thanks to establishment of a One-Stop Panel. 

“This programme is open to citizens of all countries with diplomatic relations to Malaysia.  Come over and experience Sarawak’s special lifestyle and unique attractions for yourself! Most participants of S-MM2H are from Commonwealth countries as well as the East Asian region who easily adapted to life in Sarawak,” said Ting during SITF 2023, which also saw the launch of the S-MM2H booklet in Korean. 

Apart from the S-MM2H programme, Sarawak aims to position itself as a premier golf tourism destination in 2023. Presently, Sarawak is home to 7 golf clubs with nine 18-hole courses. Sarawak’s tourism ministry recently collaborated with Sarawak Golf Tourism Association (SGTA) on the unveiling of the ‘Sarawak Best Golf Destination (choigoe golf mok juk ji Sarawak) video, brochure and golf packages. 

The bilingual English/Korean version of Golf Promotion Brochure together with QR CODE can be downloaded at the Website: & The Sarawak-Malaysia My Second Home (S-MM2H) application guide (Korea Version) can be downloaded from the Ministry’s website:


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