STB to participate in NATAS Travel Fair 2026 in Singapore

Singapore's largest travel fair is back this weekend, and you can catch Sarawak Tourism Board at Booth 4H41.

KUCHING, 25 March 2026: The Sarawak Tourism Board will be participating in the National Association of Travel Agents Singapore (NATAS) Travel Fair 2026, which is taking place at Singapore EXPO Hall 4 and 5 from March 27 to 29, 2026, reinforcing Sarawak’s presence in one of its key ASEAN markets and strengthening engagement with Singaporean outbound travellers. 

NATAS Travel Fair 2026 is Singapore’s largest premier travel fair, with over 70 exhibitors to discover, including outbound travel agents, airlines, cruise operators, hotels, national tourist organisations and other travel-related service providers in one convenient location. The fair also features engaging stage activities, including travel talks and cultural performances that showcase different destinations from around the world, making it one of Singapore’s most anticipated travel fairs.

STB will be located at Booth 4H41 at the travel fair along with co-exhibitors EU Holidays Pte Ltd, Meidi Travel Solutions Pte Ltd and AZZA Travel & Tours Pte Ltd. At the booth, visitors can explore Sarawak’s diverse travel experiences and connect directly with travel partners offering curated holiday packages to the destination, while STB offers convenient access to Sarawak travel packages and on-site travel planning.

In 2025, Sarawak recorded 64,295 visitor arrivals from Singapore, marking a 7.53% year-on-year increase and the highest Singapore arrivals recorded to date. Participation in NATAS Travel Fair 2026 aims to sustain this growth momentum and support the 2026 target of 69,000 visitor arrivals from Singapore.

“Singapore has consistently demonstrated strong interest in Sarawak, and the steady growth in arrivals reflects the appeal of our diverse offerings, from culture and heritage to food, nature and adventure. Our presence at NATAS Travel Fair allows us to showcase the breadth of experiences across Southern, Central and Northern Sarawak. NATAS Travel Fair provides a valuable platform for us to engage directly with consumers at the point where travel decisions are being made,” said STB CEO, Dr Sharzede Datu Haji Salleh Askor. 

At the fair, STB will present Sarawak as a diverse and accessible destination anchored on its Culture, Adventure, Nature, Food and Festivals (CANFF) tourism pillars. The activation will focus on direct engagement with consumers, personalised travel planning support and collaboration with Singapore-based licensed travel agents promoting Sarawak packages during the fair. 

Through its presence at NATAS Travel Fair 2026, STB also aims to gather valuable consumer insights and travel preference data to further refine its marketing strategies and strengthen long-term engagement in the Singapore market.

NATAS Travel Fair 2026 27 – 29 March 2026, Fri – Sun Singapore Expo Halls 4 & 5 10am – 9.30pm Free Admission

For more information on NATAS Travel Fair 2026, check out https://www.natastravelfair.travel/.