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Sarawak delegation elevates business events at PCMA in California, USA

Sarawak delegation elevates business events at PCMA in California, USA

Dato Sri Abdul Karim Rahman Hamzah, Minister of Tourism, Creative Industry, and Performing Arts Sarawak, recently launched Sarawak into 2024 by leading a delegation of 29 industry partners to position Sarawak prominently in the global business events market at the PCMA (Professional Convention Management Association) Convening Leaders 2024, which is taking place in San Diego, California, from January 7 to 10.

This amplifies the partnership between PCMA and Sarawak signed in 2020 to provide ongoing education and business development opportunities to Sarawak and increase awareness of the legacy impact of business events.


PCMA Convening Leaders 2024 is an annual education gathering for business event professionals and themed ‘Think Bigger’. Thinking bigger about elevating Sarawak’s position as a business events destination, Sarawak meets with PCMA’s Leadership Team on future collaborations and will have Abdul Karim, along with MTCP Deputy Minister, Datuk Sebastian Ting, Sarawak State Financial Secretary, Dato Sri Wan Lizozman bin Wan Omar, Board Member of the Sarawak Tourism Board (STB), Senator Robert Lau, MTCP Permanent Secretary, Datu Sherrina Hussaini, CEO of BESarawak, Amelia Roziman and CEO of STB, Sharzede Datu Haji Salleh Askor participating in the PCMA Leadership Forum for high-ranking officials.



Sarawak delegation elevates business events at PCMA in California, USA
~ Dato Sri Abdul Karim (seven from right), meets with PCMA's Leadership Team led by Sherrif Karamat (centre), CEO of PCMA.
Sarawak delegation elevates business events at PCMA in California, USA
~ President and CEO of PCMA and CEMA, Sherrif Karamat (left), receiving a memento from Minister of Tourism, Creative Industry, and Performing Arts Sarawak, Dato Sri Abdul Karim Rahman Hamzah (right).

“PCMA’s mission aligns with our commitment to drive positive economic and social progress through business events. They are one of our most important international partners, and we intend to explore new markets with the 7,000 members of PCMA and create new opportunities for Sarawak,” said Abdul Karim. “As we focus on delivering the outcomes of Sarawak’s Post Covid-19 Development Strategy 2030, we need to push our boundaries further and extend the ‘Tribe Legacy Sarawak’ campaign, which emphasises delivering greater values through collaboration, to PCMA’s network for maximum impact.


This year’s convention treats delegates to over 50 educational sessions and a mainstage conversation with the power duo of global politics, Bill and Hillary Clinton, to discuss how to think big in a challenging world.


“What we hope from PCMA Convening Leaders 2024 is to educate our members on finding opportunities in challenges and empower them to maximise the impact of their events. Sarawak is an excellent example of how to maximise the industry’s impact to drive economic and societal progress,” said President and CEO of PCMA and the Corporate Event Marketing Association (CEMA), Sherrif Karamat. “They are a role model for legacy impact and PCMA hopes to expand its collaboration that drives bigger results and makes a positive difference together.”


BESarawak, the state’s agency for business events, has marked education as one of its core strategies for 2024, and joining the Sarawak delegation for a unique learning experience are the Sarawak Tourism Board, Sarawak Museum Department, Business Events Legacy Ambassador, Datu Dr Lulie Melling from Sarawak Tropical Peat Research Institute, government officers from Ministry of Tourism, Creative Industry and Performing Arts Sarawak and business events industry partners.


“PCMA Convening Leaders is a golden opportunity to learn how other regions such as North America drive legacy impacts from business events and deliver exceptional experiences that engage its members,” said CEO of BESarawak Amelia Roziman. “Sarawak is serious about growing its knowledge economy and as a destination with the most qualified business events industry, we hope to apply lessons from PCMA to create a sustained and thriving industry as outlined in the Legacy Impact Master Action Plan 2023-2025 and the Post Covid-19 Development Strategy 2030.”


PCMA is a US-based association with a membership of 7,000 business events strategists and an audience of 100,000 across North America, Europe, the Middle East, and Asia. PCMA is well known for providing its members with senior-level education, networking, and market intelligence, and for being the number one platform for business event professionals to build careers and communities.


Visit https://conveningleaders.org/ for more information on PCMA Convening Leaders 2024 or https://www.pcma.org/ for more information on PCMA.


Sarawak delegation elevates business events at PCMA in California, USA
~ During the PCMA CL2024 Meet.
Sarawak delegation elevates business events at PCMA in California, USA
~ President and CEO of PCMA and CEMA, Sherrif Karamat (third from left) during the PCMA CL2024 Meet.
Sarawak delegation elevates business events at PCMA in California, USA
~ (sitting from left), CEO of STB, Sharzede Datu Haji Salleh Askor, STB Board Member, Senator Robert Lau and Deputy Minister of MTCP, Datuk Sebastian Ting during the PCMA CL2024 Meet.

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