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BorneoTalk celebrates partnership with ITB Berlin

BorneoTalk celebrates partnership with ITB Berlin

From its humble beginnings in 2006, BorneoTalk has been relentlessly championing the hidden gems of Sarawak and bringing them to the world stage.


With a keen eye for detail, the creators of BorneoTalk curate each issue with an expert touch, selecting only the most fascinating subjects to grace its colourful pages. Whether it’s leisure tourism, medical tourism, investment tourism, education tourism, Sarawak’s festivals or food, readers can always count on us to showcase Sarawak in a dazzling array of lights, capturing its essence and allure with breath-taking imagery and stories.


Our magazine has amassed a loyal following of global travellers, who rely on the magazine’s expert insights and insider tips when planning their trips to Sarawak. Even local schools and higher learning institutions have recognised the value of BorneoTalk, adopting it as a go-to reference material for their students.


Today, BorneoTalk is more than just a local publication; it’s a made-in-Sarawak brand with a formidable presence in the global arena. BorneoTalk has participated in many exhibitions, fairs, and trade shows all over the world, from the bustling streets of London to the glittering metropolis of Dubai, spreading the word about Sarawak’s incredible attractions.

BorneoTalk is currently in Germany for the prestigious ITB Berlin. And today witnessed the handing over of BorneoTalk’s latest issue (Vol. 67: Jan-Mar 2023) of its quarterly magazine to the representatives of ITB Berlin in a simple ceremony that celebrates BorneoTalk’s partnership with ITB Berlin as one of its official international media partners. BorneoTalk proudly represents the State of Sarawak as an official media at the world’s leading travel trade show, which is taking place from March 7-9, 2023 in Berlin.


BorneoTalk’s Chief Commercial Officer, Ashley Pan presented the magazine to ITB Berlin’s Marketing & Brand Manager, Teresa Baumgarten and Marketing & Product Manager, Felicia Dominguez Stein. Minister of Tourism, Creative and Performing Arts Sarawak (MTCP), Dato Sri Haji Abdul Karim Rahman Hamzah witnessed the handover ceremony. Also present to witness were Deputy Minister for Tourism, Creative Industry and Performing Arts I, Datuk Sebastian Ting Chiew Yew, Karim’s wife, Datin Sri Hajah Zuraini binti Abdul Jabbar, Permanent Secretary to the MTCP, Datu Sherrina Hussaini, Chief Executive Officer of Sarawak Tourism Board, Sharzede Datu Hj Salleh Askor.


The latest issue of the BorneoTalk magazine was presented in a specially curated gift package featuring exquisite hand-made Sarawak products under the Stirring Up Borneo (SUB) social enterprise brand, a testament to BorneoTalk’s commitment to showcasing the best of Sarawak to the world, and at the same time uplift and give back to the single mothers and sole breadwinners who masterfully create these beautiful crafts.


ITB Berlin is the cradle, innovation driver, and leading platform of the tourism industry, and every year, it brings together the who’s who of the travel industry. The largest service trade show for the travel industry, ITB Berlin covers over 180 countries and territories, making it the most diverse and comprehensive event of its kind.


Despite its size and scale, ITB Berlin is expertly structured, with halls divided by market segments on the most important tourism tracks, from Business Travel to Luxury Tourism, and everything in between. As the world’s travel industry converges on Berlin, BorneoTalk and ITB Berlin stand ready to showcase the very best of Sarawak to the world.



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