Bayu Somerset opens first outlet in East Malaysia

Congratulations Bayu Somerset on the grand opening of their first outlet in East Malaysia!

KUCHING, 11 July 2026: Homegrown fashion brand, Bayu Somerset, celebrates a defining milestone with the opening of its first outlet in East Malaysia at Vivacity Megamall and their 18th in Malaysia, marking 5 years of steady growth and an exciting new chapter for one of the nation’s fastest growing fashion lifestyle brands.

The official opening ceremony, which took place earlier today, brought together KOLs, Kuching-based media and Bayu Somerset’s top management, including CEO, Emir Fauzi, Chief Creative Officer, Siti Nurdiana Kamalul, Head of Marketing, Dania Kamalul Arifin and Head of Commercial and Retail, Aliesha Nadira.

“Five years ago, Bayu Somerset started with a simple dream of building a Malaysian fashion brand that women could truly relate to one that celebrates our heritage while embracing the way we live today. Seeing that dream grow from an online startup into a nationwide retail brand has been both humbling and inspiring,” said Dania Kamalul Arifin in a statement.

A group photo during Bayu Somerset’s official opening ceremony in Vivacity Megamall, Kuching.

"For years, one of the questions we heard most often from our customers in Sarawak was, 'When are you coming here?' Today, we're incredibly proud to finally say—we're here. Opening our first outlet in Kuching isn't simply aboutexpanding our retail footprint. It's about bringing Bayu Somerset closer to a community that has supported us from the very beginning and building lasting relationships with the people of Sarawak," she added.

Located within Vivacity Megamall, one of Kuching's premier lifestyle destinations, the 1,474-square-foot outlet introduces Bayu Somerset's distinctive "Past-Forward Fashion" philosophy to East Malaysia. Inspired by the belief that fashion should honour heritage while embracing modern lifestyles, Bayu Somerset reimagines timeless Malaysian silhouettes through contemporary styling, vibrant colours and exclusive prints. Rather than creating collections reserved only for festive occasions, the brand designs fashion that is comfortable, expressive and made to be worn every day. Offering inclusive sizing from XXS to 5XL, Bayu Somerset continues its commitment to ensuring fashion is accessible to women of all ages, cultures and body types.

Bayu Somerset’s signature colourful and cheerful aestheticshines through over 190 designs.

Over than 190 designs across over 10 product categories, including the brand's signature Baju Kurung Kedah, Baju Kebaya and Baju Kebarung, alongside menswear, children's wear, scarves, accessories and merchandise will be on display at the Vivacity outlet.

The Vivacity outlet showcases more than 190 designs across over 10 product categories, including the brand's signature Baju Kurung Kedah, Baju Kebaya and Baju Kebarung, alongside menswear, children's wear, scarves, accessories and merchandise featuring Molly, Bayu Somerset's cheerful brand mascot. Like its other outlets nationwide, the new outlet carries Bayu Somerset’s signature colourful and cheerful aesthetic, creating an inviting shopping experience thatreflects the brand’s vibrant personality and modern Malaysian identity.

Besides clothing, Bayu Somerset’s aesthetic also shines through their accessories, including keychains, mugs and home scents.

Looking ahead, Bayu Somerset will continue strengthening its presence in East Malaysia with the opening of its first outlet in Sabah later this year, while pursuing its vision of becoming one of Southeast Asia's leading modern fashion lifestyle brands.

Check out https://www.bayusomerset.com to know more!