top of page
Writer's pictureBT

17th edition of ITB Asia 2024 Kicks Off in Singapore!

17th edition of ITB Asia 2024 Kicks Off in Singapore!
BorneoTalk is proud to once again be a media partner for ITB Asia 2024 in Singapore alongside other esteemed global media agencies! You can check out our latest issue, BorneoTalk Vol.74 at the Asia’s leading travel trade show, happening at Marina Bay Sands in Singapore from October 23 to 25, 2024!

The 17th edition of ITB Asia promises to be the most expansive and diverse one yet! ‘Asia’s leading travel trade show’ opened its doors today on October 23, 2024 at the Sands Expo and Convention Centre in Marina Bay Sands, Singapore. Co-located with MICE Show Asia and Travel Tech Asia, ITB Asia brings together over 85 tourism organisations and convention bureaus from across the globe, and this year’s edition features a 75% increase in African exhibitors and 25% growth from Europe. Attendees will not only be gaining insights from 160 expert speakers and 100 sessions across three conference tracks, all centered on the theme “Innovating for Tomorrow: Strengthening Future Resilience in Travel and Tourism”, but also have the chance to explore new markets, build partnerships, and gather key takeaways for business growth.


17th edition of ITB Asia 2024 Kicks Off in Singapore!

The official opening was graced by Alvin Tan, Singapore's Minister of State, Ministry of Trade and Industry, Melissa Ow, Chief Executive of Singapore Tourism Board, Dr Mario Tobias, CEO of Messe Berlin and David Ruetz, Senior Vice President of Messe Berlin, who led the symbolic ribbon-cutting ceremony amidst the vibrant beats of a traditional lion dance.


“ITB Asia has grown beyond just a marketplace; it’s now a global hub for travel innovation and industry development. ITB Asia 2024 offers a comprehensive platform, addressing every facet of the travel trade, ensuring attendees leave with actionable insights to enhance their business. The increased presence on the exhibition floor mirrors the industry's confidence and the rising demand for travel,” said Mario Tobias, CEO of Messe Berlin during the opening ceremony.


This year’s exhibition is expected to be the largest and most diverse yet, with participation from key tourism authorities such as the Ministry of Heritage and Tourism of the Sultanate of Oman, Visit Norway, Tourism Armenia, Visit Jordan, Ministry of Tourism Government of India, and many others. Asia and Oceania will account for 56% of exhibitors, while Europe, the Americas, Africa, and the Middle East will contribute the remaining 44%. Exhibitors span the entire tourism supply chain, including Tourism Promotion Boards (28%), Tour Operators & Attractions (34%), Accommodation (27%), and Transportation & Travel Tech (11%).


Participating Tourism Organisation and Convention Bureaus, representing the full spectrum of the global travel industry, include Bangladesh Tourism Board, Business Events Perth, Czech Tourism, Guam Visitors Bureau, Ho Chi Minh Tourism Promotion Centre, Hokkaido Tourism Organisation, Johor Tourism Board, Malta Tourism Authority, Marianas Visitors Authority, Ministry of Heritage and Tourism of Sultanate of Oman, Ministry of Tourism Government of India, Penang Tourism Board, Philippines Tourism Board, Sabah Tourism Board, Sapporo Convention Bureau, Sarawak Tourism Board, Seoul Tourism Organisation, Singapore Tourism Board, Taiwan Tourism Administration, Tourism Authority of Thailand, Tourism Armenia, Visit Almaty, Visit Anchorage, VisitBerlin, Visit Finland, Visit Iceland, Visit Jordan, Visit Rovaniemi, Visit Sarajevo, Zagreb Tourist Board.


ITB Asia 2024 sees strong support and participation from several new and established industry partners, including the Adventure Travel Trade Association (ATTA), the China Business Event Industry Committee (CBEIC), the Global Destination Sustainability Movement, the Global Sustainable Tourism Council (GSTC), the Global MICE Collaborative, the Singapore Tourism Board, Tourism Economics, and the World Tourism Cities Federation (WTCF).


Running parallel with the show, the conference programme of the ITB Asia Conference will be equally comprehensive, offering over 4,000 minutes of industry-leading content delivered by 160 expert speakers across 100 sessions. With three dedicated conference tracks - Knowledge Theatre, MICE Show Asia, and Travel Tech Asia - the sessions will focus on the theme “Innovating for Tomorrow: Strengthening Future Resilience in Travel and Tourism.” Attendees can expect in-depth discussions on key topics such as the future of MICE, corporate travel, leisure travel, and the latest travel technology advancements.


Super Early Bird rates for 2025 booth registration is open, register online at itb-asia.com/exhibiting before 31 October 2024 or visit ITB Asia’s Sales Booth onsite. For more information on ITB Asia, MICE Show Asia, or Travel Tech Asia, visit ww.itb-asia.comwww.miceshowasia.com, and www.traveltechasia.com.

17th edition of ITB Asia 2024 Kicks Off in Singapore!
17th edition of ITB Asia 2024 Kicks Off in Singapore!
17th edition of ITB Asia 2024 Kicks Off in Singapore!
17th edition of ITB Asia 2024 Kicks Off in Singapore!
17th edition of ITB Asia 2024 Kicks Off in Singapore!
17th edition of ITB Asia 2024 Kicks Off in Singapore!
17th edition of ITB Asia 2024 Kicks Off in Singapore!
17th edition of ITB Asia 2024 Kicks Off in Singapore!

Top Stories

vol74-Adv.jpg
bottom of page