Tourism in the new age

Preparedness even during the unexpected.

If there is one thing the world will remember about 2020, it would be that the year turned out to be a totally unexpected experience.

Lives, businesses and what we knew as normal were all affected. The tourism industry was not spared, from airlines, hotels, events, tourist attractions and all those related businesses because of the closing of borders which has unfortunately, put a big dent on one of Malaysia’s top revenue earners.

No one can predict when the world will recover, but the Malaysian government has worked hard to manage the effects of the devastation. The Ministry Of Tourism, Arts and Culture Malaysia has engaged with the various affected groups to create a number of initiatives, not only to help those people and businesses related to the tourism industry but also to ensure Malaysia is prepared when our borders open again. To fully recover from all this will not be a walk in the park.

Our Ministry is working towards the revitalisation of our tourism sector. To aid us in our efforts to revive the industry, the Government has announced a RM200 million stimulus package under the Tourism Recovery Plan for 2021, which was tabled at the 2021 Budget Parliament Sitting last year.

The stimulus package is part of a RM1.14 billion allocation received by the Ministry, and will provide assistance in the form of rebates, discounts or subsidies on travel and tourism packages made available online as well as through collaborations with various tourism players and operators. This RM200 million package should be sufficient to help us in our effort to revive the tourism sector, especially considering the fact that only one-third of the RM30 million stimulus package from the 2020 Budget was used.

Tourism creates job opportunities and contributes substantially to the country’s economy. So the role of the Ministry has never been more important than now. We are committed to ensuring that the tourism sector gets back on its feet, by means of actively promoting our tourism products and looking for ways to diversify and re-strategise.

By doing so, and while keeping to the “new normal”, I believe tourism in Malaysia will once again rise to become a thriving industry.

Dato’ Sri Hajah Nancy Shukri
Minister of Tourism, Arts and Culture Malaysia

Malaysia is a land of immense beauty and home to a great diversity of cultures and traditions, of amazing sights and sounds, of incredible gastronomy and of a certain charm unlike any other. From friendly people of different races and ethnicities to its exciting gastronomy, breathtaking landscapes and a generally laid-back lifestyle, Malaysia is an apt representation of what Asia is, just like the slogan “Malaysia, Truly Asia!”

Malaysia offers a balance between modern sophistication and a colourful heritage. Big cities like its capital Kuala Lumpur, home to icons like the Petronas Twin Towers and dazzling shopping malls like Pavilion Kuala Lumpur and The Gardens Mid Valley, appeal to urban travellers and those seeking some retail therapy.

Destinations like Melaka, Penang and Kuching Sarawak are favourites among travellers with a fascination for heritage buildings and monuments such as Melaka’s A Famosa, Penang Peranakan Mansion and Kuching’s Fort Margherita.

These, along with the other states in Malaysia, each have their own unique appeal and attractions, from beaches and coral reefs to highland resorts and theme parks.

Malaysia Tourism Promotion Board (Tourism Malaysia) has worked tirelessly towards attracting more tourists to come and experience these and everything else Malaysia has to offer. Tourism Malaysia will do whatever is needed to make sure we continue in our efforts to promote Malaysia as one of the top destinations within the region.

It will not be easy since we are still in the midst of recovering from last year’s global pandemic COVID-19, but we will take on this challenge to steer the country’s tourism industry back on course.

Zulkifly Md Said
Director-General, Tourism Malaysia


Tourism Malaysia

This article from BorneoTalk Vol.59 (page 54). Click here for DOWNLOAD
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