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STB relentless in promoting Sarawak at WTM London

Events

Sarawak is making its presence felt internationally, thanks to the continuous efforts by Sarawak Tourism Board (STB) led by CEO Puan Sharzede Dato Haji Salleh Askor and supported by Ministry of Tourism, Arts and Culture under the leadership of its Minister YB Datuk Haji Abdul Karim Rahman Hamzah, in promoting Sarawak to the world. As part of their promotional efforts, STB went together with Tourism Malaysia to the World Travel Market (WTM) in London, an international travel trade show held from Nov 4-6, which attracts over 51,000 attendees and some 5,000 exhibitors from around the world.

STB witnessed the unveiling of Tourism Malaysia’s newly-branded London busses and 140 liveried London taxies outside Excel’s East Entrance (Prince Regent), as part of Tourism Malaysia’s #VM2020 London transport campaign. Eleven of those taxies feature visuals of Sarawak – such as the iconic sea stack at Bako National Park – to give London glimpses of what can be experienced in Sarawak.

Chief Executive Officer of STB, Sharzede Dato Haji Salleh Askor “takes the wheel” of a London taxi with visuals of the sea stacks at Bako National Park, with her “passengers” peering out of the rear window, in London recently.

Malaysia Airlines X Sarawak Tourism Board

STB also renewed and expanded its partnership with Malaysian Airline System Bhd (MAS) with the signing of a Memorandum of Understanding (MoU) on Nov 4. The MoU was signed between CEO and Managing Director of MAS, Captain Izham Ismail and STB’s CEO, Sharzede Datu Haji Salleh Askor. The agreement will see STB and MAS jointly investing in the promotion of Sarawak as a naturally preferred destination for overseas market, funding arrangement for campaigns and promotional activities to boost domestic as well as international arrivals into Sarawak.

Exchanging of MoU with Sharzede (fourth right) and Captain Izham (fifth right)

What’s NEW?

On Nov 5, STB held a product launch at WTM, unveiling altogether three exciting products, namely Sibu & The Central Region (offering plenty more to explore in terms of culture, adventure, nature, food and festivals), Trans-Borneo Cycling and finally, a very special edition of National Geographic Traveller magazine, with focus on the wilds of Sarawak. These products add value to Sarawak as a tourism destination with vast potential.

Sharzede puts down her signature to officiate the launching of three new products, namely Sibu & The Central Region, Trans-Borneo Cycling, and National Graphic Traveller – Sarawak Into The Wild, at WTM in London.

Building ties

Besides these key events happening during WTM London, STB also had meetings and discussions with various key players in the travel and tourism industry, such as leading global travel service provider Kuoni and others.

Sharzede talks to a representative from Kuoni at WTM London with her staff and Dr Yuslan Yusoff, Chief Operating Officer of SEDC Group.

Patrick represents SEDC Hotel Group in WTM London.

Kudos to STB for your continued efforts in promoting Sarawak as a must-visit tourism destination, where there is always “More to Discover”.

Sarawak Blooming

Sarawak’s booming tourism sector today is a result of not just STB’s efforts alone, but also the collective efforts of travel agencies, hoteliers and all other tourism players in Sarawak over the years.

Sharzede with STB staff and representatives from tourism sector in Sarawak, at WTM London.