Sarawak Tourism Board (STB) is organising a series of tourism presentations and activities during ECOTOURISM WEEK from Dec 26, 2021 to Jan 1, 2022 at EXPO 2020 Dubai, UAE as part of its campaign to promote Sarawak to the world.
Their participation in the expo sees STB emphasising on Sarawak’s ecotourism, nature and adventure products through engagement sessions at the Malaysia’s Net Carbon Zero Pavilion, located in the Mobility Zone.
The main highlight will be the Beauty of Sarawak talk show featuring STB’s Marketing Director Mary Wan Mering as the show’s special guest. Slated to be held during Sarawak’s State Tourism Campaign Day on Dec 30, from 1pm to 2pm (MYT 5pm to 6pm) at the Malaysia Pavilion’s Amphitheater.
The talkshow will highlight Sarawak as one of the prime tourism destinations in Malaysia, and STB as one of the tourism agencies in the country to have their tourism stakeholders committing to their Responsible Tourism pledge focussing on the 3Es – Environmental Protection, Empowering Communities through Education, and Economic Viability and Impact.
The Beauty of Sarawak talk show will be hosted by Ashley Pan of BorneoTalk. Sarawak-based multimedia organisation BorneoTalk is STB’s partnering media at EXPO 2020 Dubai, and is also an accredited media at the EXPO.
STB Chief Executive Officer Sharzede Datu Hj Salleh Askor sees STB’s participation in EXPO 2020 as a golden opportunity to put Sarawak at visitors’ top of mind in terms of ecotourism and Responsible Tourism in the ASEAN region.
“I believe that there is great potential to encourage Middle East visitors to make Sarawak their stopover destination when travelling to Malaysia. The Dubai Expo 2020 will make a great platform for us to diversify our market into United Arab Emirates (UAE) and Gulf Cooperation Council (GCC) countries to do business networking and to introduce the varieties of ecotourism-based tours and products,” she added.
EXPO 2020 Dubai is the first to be held in the Middle East region and the third largest global event in terms of economic and cultural impact after the Olympics and the World Cup, is held from 1st October 2021 until 31st March 2022 with 192 participating countries and is expected to attract 25 million visitors. Originally scheduled in 2020 but postponed due to the pandemic, the organisers maintained the name ‘EXPO 2020 Dubai’ for marketing and branding purposes.