Sarawak strengthens ties with Singapore at NATAS 2025
- BT
- 19 hours ago
- 2 min read
SINGAPORE, 18 August 2025: Sarawak recently made its fourth consecutive appearance at the National Association of Travel Agents Singapore (NATAS) Holidays, which took place at the Singapore EXPO from August 15 to 17, 2025.
Sarawak Tourism Board’s appearance at NATAS 2025 aims to strengthen the state’s position as a preferred short-haul destination, building on the 59,793 Singaporean arrivals recorded in 2024 and driving further growth in arrivals this year. The travel fair serves as an impactful platform for STB to connect directly with travelers, retirees, expatriates and professionals from the travel industry, while showcasing Sarawak’s five core tourism pillars: Culture, Adventure, Nature, Food and Festivals (CANFF).
Visitors at NATAS were treated to live cultural performances that reflected Sarawak’s ethnic diversity and heritage alongside a traditional tattoo demonstration, which featured a Sarawakian tattoo artist who offered temporary tribal body art. At the heart of the booth were travel packages promoted by participating travel agents as well as STB representatives offering destination briefings and product knowledge.
“Singapore continues to be one of Sarawak’s most important source markets,” said Sharzede Datu Haji Salleh Askor, CEO of Sarawak Tourism Board. “We are here not just to promote packages, but to share our living heritage, celebrate our diversity, and invite travellers to explore a Sarawak that is both culturally profound and naturally majestic.”
STB’s participation at NATAS 2025 is part of a sustained engagement strategy in the Singapore market, which also includes Sarawak’s showcase at ITB Asia in October 2025 and the highly anticipated Sarawak Mega Fair from October 16 to 19, 2025.
