Sarawak Launches Transformative Initiative on a Global Scale
- BT
- May 20
- 3 min read
FRANKFURT, 20 May 2025: Sarawak’s return to IMEX Frankfurt 2025 from 20 to 22 May 2025 will see the global launch of Business Events Sarawak (BESarawak)’s revamped Tribe Legacy Sarawak campaign —anchored by the compelling new tagline: “Driving Impact Together.”
Returning for a third year, BESarawak’s presence at IMEX Frankfurt 2025 marks a significant milestone in its journey as a global leader in legacy-driven business events. BESarawak is nearing the end of its Legacy Impact Master Action Plan 2023-2025, with the goal of transforming Sarawak into the Legacy Capital of Business Events in Malaysia and Borneo by 2030.
Chief Executive Officer of BESarawak, Amelia Roziman said, “We are ahead of schedule with our initiatives under the Legacy Impact Master Action Plan (Legacy MAP) 2023-2025. For example, the Borneo Inspires Legacy Awards has evolved to now include participation on a global scale. This early progress is a testament to our commitment to reinforce Sarawak as the legacy capital for business events in Malaysia and Borneo by 2030.”
It continues to renew its commitment to positioning Sarawak as the capital of legacy through three transformative initiatives:
AI.LEGACY Intelligent Impact Management System
A pioneering tool developed in collaboration with Universiti Malaysia Sarawak (UNIMAS), AI.LEGACY helps event planners measure and report the long-term impact of business events on communities, ensuring sustainable benefits.
Legacy360
A platform dedicated to advancing business event legacies, bringing together government officials, industry leaders, and community representatives to discuss strategies for economic, social, and environmental transformation.
Borneo Inspires Legacy Awards (BILA)
BILA recognises outstanding contributions in the business events sector, celebrating individuals and organisations that drive positive change in Sarawak’s communities through knowledge-sharing and economic development.
Datuk Snowdan Lawan, Deputy Minister for Creative Industry and Performing Artsof Sarawak highlights, “The revamped Tribe Legacy Sarawak campaign was launched nationally this year, followed by its regional debut at The Meetings Show Asia Pacific (TMS APAC) 2025 in Singapore last month. Now, at IMEX 2025, we mark its global launch – expanding its reach to the international stage. This reinforces Sarawak’s commitment to legacy-driven business events on an international scale, ensuring that every event contributes to economic growth, knowledge exchange, sustainability, and community advancement.”
“The Sarawak government has consistently led the way in advancing the green economy and sustainable energy and now reinforces this commitment with the Sarawak Sustainability Blueprint 2030. Set to be launched at the end of May, this blueprint will serve as a strategic roadmap for Sarawak’s transition to a green economy. By championing legacy impact, Sarawak fully supports and strengthens the business events sector with BESarawak, ensuring that events contribute to long-term economic, environmental, and social progress,” he added.
Amelia adds, “Our three key offerings – AI.LEGACY, Legacy360, and BILA2025–are complementary to each other towards a holistic framework to enhance the long-term impact of business events, starting first with Sarawak and then the world.
“Join us in shaping the future of legacy-driven business events by submitting your entries for BILA 2025 as it is open to all globally. Submit your application today and showcase how your event contributes to a sustainable and transformative future.”
Submissions can be made at: https://tinyurl.com/bila2025
