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ITB Berlin NOW Malaysia Chapter launched

Minister of Tourism, Arts & Culture Malaysia Dato’ Sri Hajah Nancy Shukri officiated ITB Berlin NOW Malaysia Chapter today at 3PM.

The opening ceremony of Malaysia Chapter was held on-site at Grand Hyatt Kuala Lumpur to invited guests and streamed virtually via Tourism Malaysia’s Official YouTube.

ITB Berlin NOW Malaysia Chapter launched
Nancy Shukri launching ITB Berlin NOW Malaysia Chapter

Delivering her opening speech via a virtual live call from Kuching, Sarawak, the Minister recalled on Malaysia’s longstanding involvement in ITB Berlin—a platform for travel professionals to connect, share insights on the travel trade industry. 

“It is our great pleasure to have this opportunity for Malaysia to participate once again in the event for the 48th time. Our memories with ITB Berlin dated way back when we were among the first 13 foreign national tourism organisation (NTOs) that supported this prestigious event, leading up to today, where we are now a part of its first completely virtual fair,” she said. 

“Joining us in this year’s virtual participation are 30 Malaysian organisations consisting of 10 tour operators, 10 hotels and resorts, 7 state tourism boards and 3 tourism associations,” she added. 

Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture Malaysia

Emphasising on digitalisation and smart partnerships as the way forward for the tourism industry, Nancy mentioned that Malaysia will have a virtual café corner in ITB Berlin NOW. It is where participants and delegates can catch up with Malaysian travel experts and get first-hand information on the country’s destinations and attractions.

“Our participants are ready to share with you the updates on Malaysia’s health tourism, wildlife, niche products and accommodations, just to name a few,” she said. 

Besides that, the Minister also shared the various initiatives that Ministry of Tourism, Arts and Culture Malaysia (MOTAC) are doing to gradually revitalise the country’s tourism industry and welcome back international tourists once the borders are reopened. Among them are the recent launch of National Tourism Policy (NTP) 2020-2030; maximising existing resources through ecotourism, rural and experiential tourism, as well as enhancing our niche products.

Check out Malaysia virtual café corner at ITB Berlin NOW. The event is happening virtually from 9th March (Tuesday) until 12th March 2021 (Friday).

BorneoTalk is proud to be the only Malaysian Trade Press Booth Media Partner in ITB Berlin NOW.


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