ITB China, the largest B2B-exclusive travel trade show in China, and China’s leading digital trade media in the MICE and Corporate Travel Sector, China BT MICE, announced that the Business Travel MICE Procurement Convention (BTMPC) will take place at this year’s ITB China Special Edition.
ITB China Special Edition
This is a newly designed event format that combines core trade show with convention elements. It will be held in Beijing from May 7-8, 2021.
ITB China Special Edition features prescheduled meetings with Chinese top buyers, networking events and an extensive series of content sessions by well-known industry experts focussing on new traveller demands and travel trends.
On top of that, the hybrid side of the event will be set up for those who are not able to attend in person.
The most pragmatic and professional MICE industry event in China
The 10th edition of the Business Travel MICE Procurement Convention (BTMPC) will take place on the second day of the ITB China Special Edition, 8th May 2021.
This convention will feature in-depth discussions on industry practices and new trends that will shape the future of MICE events.
The cooperation with BTMPC will sharpen the ITB China Special Edition’s MICE profile. It will also add significant value to all participants by bringing in more MICE industry experiences on transformation, product innovation, upgrading, expanding the network with more MICE and corporate travel professionals.
“Co-organized by China BT MICE and ITB China, the Business Travel MICE Procurement Convention is representative of the general trend of “micro-crossover” integration in the current market, contributing to mutual and respective advantages in terms of professional resources while supporting the survival and further development of the MICE industry in the new market environment,” said Mr. Lenny Jia, CEO and Founder of China BT MICE.
More than 500 MICE professionals, including MICE and corporate buyers, hotels, domestic and international destinations, and representatives from across the industry are expected to attend the BTMPC.
The event includes forums on MICE and corporate travel, a dedicated booth area for brand and product launches, matchmaking meetings, and “The Miracle Workers” award ceremony. This award recognises the most successful companies in the MICE industry over the past years.
About China BT MICE
China BT MICE is an established digital trade media publication specialising and building up expertise on MICE and Corporate Travel since 2008.
It is an important information hub that also serves as indispensable network of professionals in the MICE industry.
Exhibitors can still secure their booths at ITB China Special Edition HERE. Registration ends on March 31, 2021.
BorneoTalk is honoured to be the only Malaysian Media Partner in ITB China.