Earlier this year, Boncafé Malaysia Sdn Bhd (Boncafé Malaysia) opened a snazzy new showroom at an old block of shophouses located at Jalan Urat Mata, Kuching. It’s a small showroom, but one that is big on character. And sure it is sited in an old shop lot, but it looks and feels anything but old. Its façade is tempered glass from floor all the way to the ceiling. Inside, a combination of red, white and black creates a modern, sophisticated look.

The shelf on the right holds different varieties of premium coffees, teas and beverages, while the counter on the left displays branded coffee makers that are perfect for both home and commercial use. There is an island just an arm’s reach away from the shelf, with a shiny semi-automatic coffee machine typically found in great cafés, and a Vitamix high performance blender that will have you picturing an ice-cold glass of mango smoothie or ice blended mocha, blended to a perfectly smooth consistency. A table and café style chairs complete the whole look of the showroom, making you feel like you are in a high-end store that doubles as a coffee bar.

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The Kuching showroom is one of only two Boncafé showrooms in East Malaysia. There is also one outlet located at Kobusak Commercial Centre in Kota Kinabalu, Sabah. It occupies two floors, with the showroom at the lower floor sporting a design concept similar to that of the other Boncafé showrooms throughout Malaysia. These two showrooms cater directly to the East Malaysian market, giving access to consumers in these two capital cities to some of the best coffees in the world.

Humble beginnings

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The story of Boncafé actually began in Singapore, where it was founded in 1962 by Swiss National and commodities trader W. E. Huber. He began by roasting 100% pure gourmet coffee using a small battery-operated coffee roaster. His small business venture eventually grew to become a huge success and Boncafé now distributes its products and services to 15 markets worldwide, including UAE, Europe, Africa, South America and Asia.

Boncafé’s foray into the Malaysia market took place in 1972, with the opening of an outlet in Penang. This enabled Malaysians to enjoy the flavours of Boncafé’s fine coffees right at home. Customers in Penang are welcome to visit Boncafé at its showroom in Tanjung Bungah. The showroom carries Boncafé’s entire range of roasted and ground coffee, its Gourmet Collection and Royale Collection as well as instant gourmet coffee.

One of the main products here and at all other Boncafé outlets all over Malaysia are coffee beans produced by Italy’s world-renowned brand Segafredo Zanetti. Also available are Bonaroma Asian Blends premium coffee and San Marco coffee capsules. The selection extends beyond just coffee. They include various teas, from its Signature Collection, pure Ceylon tea and instant ice tea mixes, as well as premium sauces and syrups.

Customers can also purchase coffee-making equipment and tools both for home and commercial use. These include Gaggia and Rancilio branded semi-automatic and fully automatic coffee machines, San Marco capsule systems and barista tools like knock boxes, espresso machine cleaning tablets, stainless steel milk jugs, steaming thermometers and tampers.

Today, the brand is headquartered in a four-storey building in Glenmarie, Shah Alam, where it also set up its Être Bon Gallery and Academy. It is a unique learning institute where people get to delve deep into the fascinating world of coffee and at the same time learn a thing a two about how to make a proper cup of really good coffee.

Head to a Boncafé showroom near you for exceptional coffee products and great services to match.

Boncafé (M) Sdn Bhd (Kuala Lumpur)
No. 5 Jalan Pelukis U1/46A
Temasya Industrial Park,
Glenmarie, Section U1,
41050 Shah Alam, Selangor Darul Ehsan,
Malaysia
T: +603 5569 8221
F: +603 5569 9377
E: [email protected]
W: boncafe.com.my

Boncafé (M) Sdn Bhd (Penang)
1-J Jalan Sungei Kelian,
Tanjung Bungah,
11200 Penang, Malaysia.
T: +604 890 7628
F: +604 890 4726
E: [email protected]
W: boncafe.com.my

Boncafé (East Malaysia) Sdn Bhd (Kuching)
627 Lorong Urat Mata 2,
Tabuan Jaya,
93350 Kuching,
Sarawak, East Malaysia
T: +6082 369 120
F: +6082 362 409
E: [email protected]
W: boncafe.com.my

Boncafé (East Malaysia) Sdn Bhd (Kota Kinabalu)
Lot No. 66, Ground Floor & First Floor,
Block H, Plaza 333, Kobusak Commercial Centre,
Jalan Pintas, 89500 Penampang, Kota Kinabalu,
Sabah, East Malaysia
T: +6088 383 148
F: +6088 383 894
E: [email protected]
W: boncafe.com.my